A new Rolex Daytona

Now that Baselworld is three weeks behind us, we can take a minute to answer the questions you all have about this – the most talked about watch of 2016, and the one that you’ve been told already has a very, very long waiting list – you know, the brand new Rolex Daytona.

This watch is hot, and in this post we will cover the specs, the details, and give you our own thoughts on it after spending a brief moment with it in the Rolex booth. What’s more, we’ll give you an idea of when the first batch will hit stores, how many an authorized dealer might hope to get it in calendar year 2016, and how many people are currently on the wait list.

I’ll be honest, I was pretty ornery that day at Basel (ask Stephen P. if you run into him, he’ll tell you). I remember speaking to Jack about at a dinner that Basel – he was a frenemy then, as EiC of Revolution, and he put it clearly: Is a $75,000 watch with brown bezel and blue dial the Daytona we all wanted then, or worse, was it what we all deserved in celebrating 50 years of Cosmograph? I can say that 2013 was the year that many of us reached peak Rolex annoyance – as if the kid down the street, the one you told people was your best friend, and who happened to be the smartest, coolest, and most popular kid in the 8th grade, had forgotten to invite you to his birthday party. You’re angry, dejected, but on Monday, when you see him in the cafeteria and he invites you to sit at the cool kids’ table, you quickly forgive and forget, because it’s him.

In shooting the new Daytona in less than ideal lighting, you see everything. In fact you see much more in that horrible yellow light of a trade show booth than you would anywhere else. In these pictures you can see every strange glare, every finger print, every scratch, but the most interesting thing to note is the almost glossiness on the dial. They appear as if they’re almost enameled, or lacquered – they’re not, but in these pictures, they look like they would be.

Rolex Daytona

Created by Rolex in 1963, the Oyster Perpetual Cosmograph Daytona is a watch born to race. It has established an extraordinary track record in the world of motor sport thanks to its reliability and performance. Known simply as the “Daytona”, the watch has risen to the rank of an icon as one of the best known chronographs in the world.

A key part of the model’s identity is the bezel engraved with a tachymetric scale for measuring average speeds of up to 400 miles or kilometres per hour. The new monobloc Cerachrom bezel in high-tech ceramic offers a number of advantages: it is corrosion resistant, virtually scratchproof and the colour is unaffected by UV rays. This extremely durable bezel also offers an exceptionally legible tachymetric scale, thanks to the deposition of a thin layer of platinum in the numerals and graduation via a PVD (Physical Vapour Deposition) process. The monobloc Cerachrom bezel is made in a single piece and holds the crystal firmly in place on the middle case, ensuring waterproofness.

Named after the Daytona International Speedway in Florida, the Rolex Daytona is a racing chronograph designed for the gentlemen drivers of the day, and has since become one of the most popular and sought after watches in history. Understated and elegant, its design is unmistakeable and continues to carry huge demand.